Ensure the sustainable growth of your brand in the Japanese market
Access the support you need to explore new opportunities and develop your business and brand across all channels in the Japanese eCommerce space. Make your mark on Japan through dedicated localisation, account management and market research services.
Straightforward translation will not cut it in Japan
The large Japanese population and its dynamic market are a strong draw for foreign brands but many struggle to adapt to the nation’s unique consumer culture. Moreover, the recent boom in shopping scams using machine translation has made the consumer wary of trying new brands from overseas.
Against this backdrop, newcomers to the Japanese market must carefully consider their marketing strategies. To maximise chances of breaking into this challenging space, overseas brands must expertly craft their website, online store and advertising materials.
Let me help you to achieve this by being your trustworthy partner who is an expert on the Japanese market, fluent in English and can work with you to find success in Japan.
A dedicated partner
Large agencies likely take a one-size-fits-all approach to their clients. On the other hand, a freelancer is not only a more cost-effective option, but also ensures you have direct contact with the same professional to prevent any miscommunication. Additionally, a freelancer can provide you with the exact services you require and without tying you down with the commitment of hiring a new, full-time employee.
Services
Localisation
To enhance the image of your brand and capture the attention of your target market, you need more than simple localisation: you need transcreation. Here, the focus is not only on literal translation. Materials are made culturally relevant and new content is produced when necessary. The holistic nature of transcreation produces materials that are far more effective than machine-translated texts.
- Website
- Online store
- Advertising
- Software
- Mobile app
- Chatbots
- Games
- Press Release/ Media kits
Account management
From registration to listing products, executing marketing campaigns and performance monitoring and reporting, I can help you successfully launch your brand on Japanese eCommerce platforms such as ZOZO, Rakuten and Amazon Japan.
Your social media accounts can also be managed to amplify your brand across different popular channels in Japan.
- Opening account
- SKU registration/ maintenance
- Copy writing
- CRM email
- Social media/ Blog transcreation/ original article creation
- Site analysis with Google Analytics, Adobe Analytics, Contents Square, etc.
Research
Benefit from the insights gained from field and desk research reports on local trends, markets, regulations and so on. Understand consumers’ needs and expectations through research conducted by a local expert.
All reports and consumer insights are supported by clear evidence.
Primary research is done for your:
- White Paper
- Retargeting ads
- App marketing
- KOL marketing
- SEO marketing
About
Tamami Persson
A capable and dependable professional with a diverse business background and experience working closely with companies in areas including marketing, copywriting, market research and data analysis. Technologically savvy, as evidenced by Tamami’s single-handed creation of this website using WordPress.
Core strengths:
• Professional proficiency in English and Japanese.
• Have experience and knowledge of improving digital store customer experiences through site optimisation strategies and the use of site analytics tools.
• Excellent Japanese writing skills fulfil expectations built through the work with various clients, including major publishers.
• Exceptional SEO techniques.
• Good sense to grasp new trends and topics in various fields.
• Advanced computer skills: Microsoft Office Suite, Google Analytics, Adobe Analytics, Contents Square, CSS, HTML and WordPress.
Certifications:
・ TOEIC (English proficiency test) 925/990
・ Practical proofreading course (Jitsumukyoiku kenkyusho/ Accredited by Ministry of Education, Culture, Sports, Science and Technology 一般財団法人 実務教育研究所 文部科学省認定 校正実務講座 ）
More details are here.
Articles
What’s the most effective way to adapt original website to Japanese market?
